#016 - Augmenting Customer Research with Behavioral Data

#016 - Augmenting Customer Research with Behavioral Data

0 0 4 mesi fa
I was introduced to customer research several years ago but didn’t really make the connection to digital marketing until almost four years ago when leading a testing and optimization team at Best Buy. I was all in on customer research, not as a researcher, but in terms of how digital analytics and a well-oiled A/B testing program could augment research and deliver a better overall customer experience.

Obviously time is money and resources are limited. Unfortunately, this is a reality for most ... Maggiori informazioni

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